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Reflections on Victoria’s Secret April 29, 2009

Posted by schang09 in Uncategorized.
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As the only girl member of our group, I was at first unable to view Victoria’s Secret in the eyes of a male shopper who had never before perused the store. However, after a while I was able to put on my male “goggles” and I observed how male shoppers (both with and without their significant others) were visibly uncomfortable inside the store.

Julian’s experience inside the store:

sallys-photos-269

We were also a little surprised at the lack of resources for the men who did happen to be inside the store shopping, and the inconsistency in customer service exacerbated the problem. Our recommendations helped remedy some of the issues, and we hope that if we are able to present our findings and recommendations to Victoria’s Secret.

Revamped website

Sketch of guy’s guide

Example pamphlet:

vspamphlet_front

vspamphlet_back

I really enjoyed this project, and feel like I’ve learned a lot in a very short period of time!

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Comments»

1. shalin277 - April 30, 2009

this pamphlet is HOT! =)


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