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The History of Victoria’s Secret April 29, 2009

Posted by shalin277 in Uncategorized.

As you may remember, Team Chumbawamba focused on improving the experience for male shoppers at Victoria’s Secret.

Clueless Male Shopper at Victoria's Secret

Only after we chose Victoria’s Secret as our Stanford Shopping Center project, we find out the relevant and highly coincidental history behind the popular lingerie chain. Excerpt from Wikipedia.org:

Victoria’s Secret was started in San Francisco, California, in 1977 by Stanford Graduate School of Business alumnus Roy Raymond,[3] who felt embarrassed trying to purchase lingerie for his wife in a public and awkward department store environment. He opened the first store at Stanford Shopping Center, and quickly followed it with a mail order catalog and three other stores.[3]The stores were meant to create a comfortable environment for men, with wood-paneled walls, Victorian details and helpful sales staff. Instead of racks of bras and panties in every size, there were single styles, paired together and mounted on the wall in frames. Men could browse for sexy styles for their girlfriends so they could get “down and dirty” and then sales staff would help estimate the appropriate size, pulling from inventory in the back. In 1982, after 5 years of operations, Roy Raymond sold the company to The Limited. … Victoria’s Secret makes use of a rigorous customer service model, stressing upselling, frequent staff attention, and signing customers up for a store credit card that provides discounts for frequent shoppers in the way of coupons by mail and free merchandise.

We were at Ground Zero last week noticing a problem that Victoria’s Secret had originally been meant to address!

I loved this project. Kudos to the teaching staff for introducing it in the class this year!



1. Anonymous - May 18, 2009

theres not that much information here. why not?

2. hello - April 8, 2011

hello there

3. Cortez Earnest - April 16, 2012

Say, you got a nice blog article.Much thanks again.

4. Los Secretos De Herramienta De Automoción - June 1, 2014

I siempre cada vez que pasé mi media hora para leer este
sitio web ‘ s artículos todo el tiempo junto con una taza de taza de café.

5. de una parafarmacia online - June 2, 2014

Visité varios sitios sin embargo el audio de calidad característica
de las canciones de audio actualidad existente en este página
es verdad excelente .

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