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Shopping center project April 30, 2009

Posted by lmohan in Uncategorized.

Team Camp Six had a great time doing the Sprinkles Cupcakes puppet show. But while walking around the shopping center looking for the ideal stores to do the project on, all of us looked at how we could improve the user experience, address one pain point or many. Shopping is all about the customer/user. It is an experience where both the buyer and seller have to be satisfied. And for that, we have to BE that user. All team’s prototypes and ideas were from the perspective of the customer.

I loved the Nike trial room redesign presentation. It captured so many improvements that could revolutionize trial rooms. Recently while trying out a dress one size too small at a store, I realized that the customer experience would be greatly augmented if there could be the technology to have the next size garment brought to the trial room. Such a pity stores don’t have it yet. Awesome idea team!



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