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Missing Link Between Customers and Managers May 4, 2009

Posted by aimepst in Uncategorized.

I really enjoyed the Stanford Shopping Mall project -especially the end result of seeing everyone’s presentations. I thought the Sprinkles puppet show and the Victoria Secret  man-manual presentation were particularly creative and fun to watch.  My main insight from the actual process of the assignment is how reluctant store managers were to accept the idea that something was missing -or amisss- in their store. When we visited the Nike store, we found that many of the customers were opening to a more interactive way of sharing their athletic preferences with other customers, but the store managers felt they had already provided that service by a limited, online run club. It brought to mind an over arching issue -how can store managers be more in tune with their customers without burdening or annoying them with surveys and phone calls?



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