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1185 Design Project Questions – Title 9 May 5, 2009

Posted by mrmmann in Uncategorized.

1. Clothing for active women with a multifaceted lifestyle.

2. Multipurpose

3. The brand has a VERY targeted market. “Soccer moms who probably played competitive sports in college” My concern would be that for expansion and longevity the brand needs to find a way of expanding beyond that initial market while still remaining genuine to it.

4. Rather than focusing on the younger women activewear market (i.e. sexy, form fitting, etc.) Title 9 has decided to focus on the comfort and multipurpose needs of older women with more varied lifestyles.

5. Yes, if the transformation described in 3 is able to be achieved.

6. Sally taking one look around the store and saying “I would never wear a single thing in here.” That pretty much validated their target market for me pretty quickly.



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