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d.EXTREME @ Whole Foods May 5, 2009

Posted by johnshinozaki in Uncategorized.

1185 Design Visit

d.EXTREME team

Whole Foods Project


What is the brand promise?

High quality, healthy products at reasonable price


What one word would best describe this brand?



If there was one thing you could change about the brand what would it be?

Make it cheaper

What is the most innovative quality of this brand?

Sustainabilty for examples

Biodegradable plastics

Paper bags

No styrofoam In Packaging



Will this brand survive for another five years?

Yes because people will choose their products over other due to philosophy on sustainability, core products and price.

Close your eyes and from memory describe one memorable element that you will always associate with this brand only.

A rare opportunity for natural and alternative lifestyle products, in
food, medicine, and beauty. For example, refrigerated bee pollen as an
energy supplement.



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