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Team Chumbawambas – Title Nine May 5, 2009

Posted by msande277 in Uncategorized.
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Title Nine:

1. What is the brand promise?

Title Nine’s slogan is “Clothes that move for women on the move.” The brand promises women that they will find trendy, wholesome clothing for every athletic activity, whether it be yoga, running, jogging, biking, or simply a walk in the park with their children.

2. What one word would best describe this brand?

Active!

3. If there was one thing you could change about the brand what would it be?

I think it’s geared mostly to an older crowd, so if the company could appeal to women of all ages that might help with better brand recognition. I really liked some of the things inside the store, but the design was for mothers. Perhaps there could be a variety of cuts within the store so that a younger demographic could identify with the brand.

4.What is the most innovative quality of this brand?

This brand takes otherwise boring and unattractive athletic apparel for older women and makes it fun and trendy.

5. Will this brand survive for another five years?

I think that if this brand doesn’t appeal to a broader demographic, it might not be able to expand. However, it does cater to a demographic which can afford and will be able to purchase the higher-end products.

6. Memorable element:

The store’s catchy logo (the design of the 9)!
title_nine

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