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Journal Transfers: Peets Coffee Questions May 14, 2009

Posted by vivianywang in Uncategorized.
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Peets Coffee (Team EAR):
Brand Promise: Customers can always expect selected, hand-roasted, premium coffee that delivers a rich, complex taste in each taste.
One word: hand-roasted
One thing to change: Finding a way to better convey their brand as one that exists to provide quality coffee and to train customers who strive to be coffee aficionados
Most innovative quality: Have rigorous coffee bean selection methods to deliver the best flavored coffee to their customers
Will this brand survive for another five years: Oh yes, definitely
One memorable element: Rich, smooth, coffee smell upon entering the room

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