jump to navigation

d. School

d. Extreme’s Page on the d. School:



1. johnshinozaki - May 7, 2009


Interviews scheduled


Interviews pursuing (emails sent out)

Hasso Plattner
Pam Hinds
Adam Royalty
Liz Gerber at Northwestern University
Bruce Boyd
Debra Dunn
Tina Seelig
Bernie Roth
Larry Leifer
Corey Ford
Suzie Wise
Erica Estrada
Sit in on d.school strategy meeting
John Maeda at MIT Media Lab

Interviews done (15-30 min. interviews)

David Kelley
Erika Basu
George Kembel
Charlotte Auburn-Burgess
Rich Crandall

2. johnshinozaki - May 7, 2009


May 12th, Tuesday, 5:30 – 6:00pm, d.school.

d EXTREME Team Members,

Let me know if any of you guys want to join. Adam helps design the furniture and atmosphere in the d.school. I’m interested to hear what he has been developing for the new d.school being built.

3. Chris Aylward - May 7, 2009

Awesome, thanks for writing that out. Let’s not forget about our weekly meeting. Right now it’s scheduled for 5-6pm on Friday and I’m assuming that Old Union would be a good place.

4. johnshinozaki - May 7, 2009


– The key questions you are addressing
a. Is the design school really scalable? Into other department schools, companies etc.? Are there innate issues in the design process that prevent it from being scalable?
b. What is preventing other departments and companies from adopting design school thinking?
c. How important is culture in the transferability of d.school thinking? Culture meaning open mindedness, respectfulness, energy, passion, flexibility, drive, etc. If a person doesn’t have this culture can they adapt to design thinking?
d. What is the unique about the d.school? How does it separate from other schools?

– Your project action plan
a. Interview a wide variety of people in the d.school (teachers, directors, coaches, funder, administrator, technician, etc.)
b. Interview people who have avoided working with the d.school
c. Identify elements of d.school culture (i.e. strategy, challenges…)

Chris Mocko’s response:

What additional insights do you think you’ll gain from the Nth interview?

Make sure you are using your time wisely.

I like that you are using d.school thinking process to vicualize your observations.

Were the original sets of interviews useful?

What are some main insights you gained from them?

d.EXTREME response

The goal of doing a lot of interviews is to get a wide breadth of perspectives of the creators of the d.school. Each d.school actor, whether they may be a teacher, coach or psychologist, we want to know what is the underlying goal, and how do each actor come into play.

Here’s a funny short story we heard from David Kelley. The psychologist, Julian, was hired for the students to help them with overwhelming projects and team dynamics. However, ironically, the psychologist became most used by the faculty who were struggling to adapt to the design thinking culture of collaboration and constructive feedback.

The original interviews were definitely useful. With Rich Crandall we learned just how busy the directors of programs and class coaches are. Being a d.school and have a culture of collaboration, it seems they tend to overload themselves with large network of people and projects. What’s their capacity? Where to draw the line?…Who do you reject? These are the questions Rich must answer to keep his work load in check and his sanity. He says that if he doesn’t see how an idea or project pans out, I won’t do it.

However, a question d.EXTREME! can pursue is: Do all d.school “worker bees” have a model or tool to use to help them assess the plan of an idea or project? Rich Crandall has an MBA, so I think he has that in check, but what about the others? How do they prioritize the massive network of people and projects?

There are more insights to come! You probably want to hear what David Kelley had to say. 🙂

5. johnshinozaki - May 7, 2009



Wenesday, May 13, 5:30 – 6 pm, CDR lab.

Micah is a PhD candidate student (I believe) at the Center for Design Research lab. I would be interested in hearing how the CDR research has affected the d.school.

Tessa - May 11, 2009

I will come to this with you!

6. johnshinozaki - May 7, 2009


He is also the TA for ME 310, Corporate Partner team project design class. All projects have a foreign team to collaborate with. This year the team’s working with Finland, Mexico and Germany. With this situation, we can ask about the “Scalability” questions.

7. johnshinozaki - May 7, 2009



Office hours

Fridays, 12:30 to 2pm Pacific time.

I will try to call her around 2:30 pm this week. I’ll be asking about:
1. What are your challenges spreading design thinking?
2. What are your current projects about?

8. johnshinozaki - May 7, 2009



Friday, May 8th, 4:40 – 5:55 pm, d.school

Corey plays an active role leading and coaching classes at the d.school. We can ask the challenges he faces in training students the culture of design thinking.

9. johnshinozaki - May 8, 2009



Monday, May 11th, 3:30 – 4:00 pm, Terman 424.

10. Tessa - May 11, 2009

Neither of my people have responded to my emails for interviews. I emailed Julian and Erica. Does anyone have any other ideas for interviews so that I can contact them ASAP.

I can not be at the Monday meeting I have class.

Also I have a track meet this weekend. I will be leaving on Thursday and not returning until Monday of next week so I wont be able to make any meetings during that time. Sorry

11. johnshinozaki - May 12, 2009

Hey Tessa,

Try just walking into the d.school and setting up a meeting in person. These people must get a lot of emails, so if your email isn’t eye catching or enticing, they may not read it.

So try walking up to them and scheduling a meeting. Go to the d.school and catch anyone we haven’t talk to yet. They each have a special role at the d.school.

12. johnshinozaki - May 12, 2009


If David Kelley just wants to teach the process, how do we know if it’s working or not?

What is suppose to go into the process, and what is suppose to come out of the process?

Is an IDEA suppose to be the only thing that comes out of the process?

Or, does a an actual solution need to come out of the process?

If it’s a real solution, how do you decide if the problem is solved or not?

I think the d.school is doing quite well at teaching the process. I think they are trying to get better at scaling it up with other departments and doing it faster.

d.school also wants to publish their work, which is an effort they just started.

Going back to the process. Perhaps because the d.school is all about teaching the process, then perhaps it’s ok if no implementable solutions happen. It is out of their scope.

However, I can say that Corey Ford once tried to pitch an idea of creating a Launch Pad, a support center for start-ups at the d.school, but I believe that was stopped.

However, however, the teams from design for extreme affordability do have a room reserved for them at the d.school to continue their projects.

more later…



Real Solutions….



13. johnshinozaki - May 13, 2009


Audio files are uploaded to our google account.

Files that are too big to upload
Adam part 1
George part 1

14. johnshinozaki - May 18, 2009

I posted articles from Liz Gerber in our google groups folder.


Also for articles from Micah’s research you can go to:


click on “papers” link.

15. johnshinozaki - May 18, 2009

Chris and I met at the d.school. Capture video of teams prototyping. Also brainstormed more in depth on how we’ll give our presentation.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: